Caps and socks that carry the eye. First drop, limited.

Reserve the first drop

Nazar Battu. Everyone is looking. So let them. We made a nazar battu you can wear. Caps and socks that carry the eye.

What it is

The charm that takes the look.

Outside every shop in this country there is a string of lemon and chillies. It hangs there to soak up the bad eye, so the shop stays lucky. We put it on a cap. You get looked at. The charm takes it. You keep walking.

First drop

Four caps. Two socks. A hundred of each, then never again.

Opens soon · 100 of each

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Cap 01 Beige six panel cap with a cobalt blue nazar eye embroidered on the front and the words keep it private stitched below it A woman on a rooftop at golden hour wearing the beige cap, sky behind her

Keep It Private

Beige / six panel

₹1,199
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Cap 02 Beige cap with an embroidered butter chicken bowl and a plain silver can Chaudhary wearing the Butter Chicken and Diet Coke cap on a Delhi street

Butter Chicken & Diet Coke

Beige / six panel

₹1,199
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Cap 03 Beige cap with a pink and blue gingham woven patch reading Back and Body Hurts Rakhra wearing the Back and Body Hurts cap on a Delhi street

Back & Body Hurts

Beige / six panel

₹1,199
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Cap 04 Beige cap with four embroidered aces and a stack of poker chips Verma wearing the pronouns all in cap on a Delhi street

Pronouns: All/In

Beige / six panel

₹1,199
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Cap 05 Beige cap with a cobalt pixel character and a red pixel heart, reading startup founder Madan wearing the Startup Founder cap on a Delhi street

Startup Founder

Beige / six panel

₹1,199
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Socks 01 Beige ribbed socks with a small cobalt nazar embroidered on the front The same pair turned over, keep it embroidered on one sock and private on the other

Keep It Private Socks

Beige ribbed / pair

₹399
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Socks 02 Cream ribbed crew socks with brown stripes, a kettlebell and In my HYROX era The same pair turned over, with a small cobalt nazar on each

In My HYROX Era

Cream ribbed / pair

₹399

On actual heads.

Shot in daylight · Delhi

Verma in the beige cap with four embroidered aces and a stack of poker chips, on a whitewashed street wall
Chaudhary in the beige cap with an embroidered butter chicken bowl and a plain silver can
Rakhra in the beige cap with the pink and blue gingham patch reading Back and Body Hurts
Madan in the beige cap with the orange pixel robot and the words startup founder
Goel in the beige cap with the cobalt nazar eye and the words keep it private
Jain in the beige cap with the cobalt nazar eye and the words keep it private

The unboxing

It arrives as a charm.

Nothing here ships in a poly bag. The cap comes sealed in an air pillow you have to pop to get in. The socks come in a kraft noodle box, tied shut with red dhaga, chopsticks in with them.

A cap sealed inside a clear inflated pillow

01

The cap

Sealed in an inflated pillow. Popping it is the point.

A sock lifted out of a kraft noodle box with chopsticks

02

The socks

In a noodle box, tied with red dhaga. Chopsticks come with it.

Try it

Hold the charm.

Press and hold the eye

  • It sees you first.
  • It takes what was aimed at you.
  • You keep walking.

No surprises

The boring promises, in writing.

Made to order, shipped inside fifteen days. You get a tracking link the day it leaves the door.

Does not fit? Send it back inside fourteen days. We pay the return.

Write to us and a person answers inside a day. Not a bot, not a ticket number.

Before you ask

The questions people actually send.

Will it actually arrive?

Yes, and you will know where it is the whole way. Every order gets a tracking link by SMS the day it ships. If it is late, write to us and we will chase the courier ourselves.

Why only a hundred of each?

Because we make them ourselves in small batches. Caps are embroidered in Delhi, socks are knitted in Ludhiana, and the first run is a hundred of each design. When a design is gone it does not come back, so the one you buy stays the one you bought.

What if it does not fit?

Caps are one size with an adjustable strap, so they fit almost everyone. If yours does not, send it back inside fourteen days and we pay the return.

Can I get my money back?

Yes. Refunds go back to where you paid from inside five working days of us receiving the return. No store credit unless you ask for it.

When does the first drop ship?

Reserve now and you get a message the day it opens, with a day to buy before anyone else. Each cap is made to order in Delhi and ships inside fifteen days. No money moves until you decide.

First drop

A hundred of each. Then never again.

Every cap is embroidered in Delhi and every pair of socks knitted in Ludhiana, made to order and shipped inside fifteen days. Cash on delivery works anywhere in India.

See the drop Ask us anything

Questions get a reply from a person inside a day.